Tuesday, March 10, 2020

Figuring out Buyer behavior No2


Interview1: a middle aged woman working in financial fields whom I know from my internship. She said the most important factor in deciding to rent or not is price. If the price is not low enough, she might choose to buy instead of rent . Also, despite styles, finding the right size is very important, so she emphasises that there should be various size ranges available. Overall, she would be satisfied with the service if delivery and return are smooth, find the perfect size for her, and quite low(to fair) price of rental fees.
Interview2: a male university student who goes to the same university as me.
He said the most important factor in deciding to rent or not is conveniences. He wants everything to be completed online and measurement of sizes should be accurate. Overall, he thinks it’s a great idea to save time and money to go to dry cleaning services by himself.
Interview3: a middle age house wife. She said that the most important factor in deciding to rent or not is the variety of selections. She emphasises that she would be satisfied if the style is up to date.

Conclusions:Overall, this interview results are beneficial in terms of knowing more about what customers expect from the services. They tend to give an importance on styles, price, and sizes.

1 comment:

  1. Hi Bay,
    Thank you for sharing the interview result with us. From your interviews, I get that people have a different standard for renting an apartment. The price, the location, the design, and usage. For me, I am a student now, so I would like to rent a good location too as the second one. But I will rent a good apartment after I work also.

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