My product can be sold to every gender and age who loves to travel abroad, but for the sake of this exercise I will focus on a middle-aged woman.
She lives in Bangkok, and have a job as a social media influencer, which she loves to write travel blogs and do vlogs on Youtube. During winter, she loves to go skiing with her friends or family in Hokkaido, which is extremely cold. She sees the needs of ski wear and winter wear such as coat and fur; however, she thinks that her audiences will get bored if she keeps wearing the same clothes because she’s an influencer on styles and fashion as well. She considers winter wear rental business as a way she can always wear new styles in each time she goes on a vacation. Eventually, she realizes that her audiences love the way she always mixed and match new trendy styles and leave some fashion tips for other girls who are looking for outfit ideas.
Hi Bay!
ReplyDeleteThank you for sharing your customer avatar with us. Your avatar is an insider! It is so awesome that to be a YouTuber make some vlog and share their life with us. And if you got the chance to let your brand show in her video, your brand will be popular also! Sometimes, you can contact with insiders and be a sponsor with them. Free dressing provided, or some benefit exchange with small influencers is good to start.