1)Fundraising Experience: I sold t-shirt and donated about $3,000 to unprivileged schools in Payao, the northern part of Thailand.
-Valuable: this is extremely valuable, as I will inevitably need funds
-Rare: doing a t-shirt business isn’t rare but a t-shirt business as a social enterprise is quite rare.
-Non-substitutable: I could always hire someone to do it for me, but that would cost me money instead of time.
2)I have participated in many business case competitions including National level.
-Valuable: This experience has taught me many business knowledge that can be applied to entrepreneurial skills.
-Rare: I don’t think it’s rare since all students are free to participate the case, but the only difference is which level of competition can you made through.
-Inimitable: This cannot be imitated. There is no way I could get these experiences without joining the case competition.
-Non-substitutable: This cannot be substituted with anything.
3)Internship experience: Intern as a financial consultant specialized in Merger & Acquisitions at Kasikorn Bank in Bangkok, Thailand.
-Valuable: I think this is how learn about business in various industries. I know the process of how firms do merger and acquisitions.
-Rare: This is not rare; I could hire a financier.
-Inimitable: This could experience could not be imitated.
-Non-substitutable: Nothing substitutes.
4)Personal relationships with fellow entrepreneurs: My aunt is an entrepreneur. She is a restaurant owner and is always encouraging me to think outside of the box and to stray from the status quo.
-Valuable: having both the voice of experience and motivation from the inside of your closest circle is invaluable.
-Rare: I could talk to other entrepreneurs, but none of them know me like my dad does.
-Inimitable: This relationship cannot be imitated, nor the amount of care.
-Non-substitutable: This could be substituted by another entrepreneurial mentor, perhaps even one who has experience in this field.
5)Personal relationships with fellow suppliers: I have a friend whose family business produce jacket and coat.
-Valuable: a good relationship with suppliers can be beneficial.
-Rare: It isn’t rare.
-Inimitable: for competitors, this relationship can be imitated.
-Non-substitutable: I could find other suppliers as well.
6)Social Capital: I’m part of student organizations back in my home university.
-Valuable: This is valuable because the relationships I have with fellow students can help push me forward.
-Rare: This is not rare because virtually any student could accomplish the same thing.
-Inimitable: This is not hard to copy – it is just a matter of being willing to connect with new people.
-Non-substitutable: Having the connections with friends cannot be substituted.
7)Finance Capital: I have a family business, my father is an investor, and I also invest in stocks.
-Valuable: I have enough money to start the business.
-Rare: Not all entrepreneurs have funds.
-Non-substitutable: I could borrow money from elsewhere but there would be the costs.
8)I have experience of Selling. I was working as a vendor during last summer selling products from Thai red cross organization to raise funds for buying hospital equipment.
- Valuable: I know how to embrace selling points and technique.
- Rare: anyone can become a seller.
- Inimitable: I could hire a sale
-Non-substitutable: Nothing substitutes.
9)Social Advantage: There are no competitors yet
-Valuable: Easier to penetrate to market.
-Rare: If it’s successful, there’ll be more people doing this business.
- Inimitable: Anyone can start the business, but the difference would be resources and capabilities.
-Non-substitutable: nothing substitutes.
10)There are lots of delivery services in Bangkok such as Lineman, grab, and Kerry Express.
- Valuable: Making Rental business more convenient
- Rare: It’s not rare
-Inimitable: Any industry could use these services.
-Non-substitutable: nothing substitutes.
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